The profit is in the details.
The three-step marketing optimization process begins with the gathering of data. When you have great data, you can use it to make great business decisions. If you are gathering enough of the right data, your marketing decisions should become obvious.
Most of the time the data should make the marketing process decisions you make in the next phases totally obvious.
You will see campaigns that cost too much and generate too few leads, and you will see campaigns that generate leads that are almost never qualified.
These are the ‘low-hanging-fruit’, and should dictate immediate changes to the way that you market your business.
We at CONZ MEDIA take optimization very seriously. We will guide you and optimize with you so we get quality leads that don’t cost too much.